surface: chatgpt-openai
query: best marathon running shoes
status: LIVE
captured: 2026-06-07
sponsored_observed: HOKA (labeled "Sponsored" — "All Day Comfort, More Cushion. More Running. Shop Now"). DIFFERENT advertiser from the head/beginner queries (New Balance) — the running-shoe paid slot rotates by query.
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ChatGPT answer to "best marathon running shoes" — top product cards (in order): Nike Alphafly 3, Nike Vaporfly 4, adidas Adizero Adios Pro 4, HOKA Cielo X1 2.0. "Best Overall Marathon Racer: Nike Alphafly 3."

Quick Recommendations table:
- Fastest possible marathon -> Nike Alphafly 3
- Fast but more natural feel -> Nike Vaporfly 4
- Best adidas option -> adidas Adizero Adios Pro 4
- First marathon -> Nike Zoom Fly 6
- Best value training + racing -> adidas Adizero EVO SL

Brands named (organic): Nike (Alphafly 3, Vaporfly 4, Zoom Fly 6), adidas (Adizero Adios Pro 4, EVO SL, Boston 13), HOKA (Cielo X1 2.0).

Tracked-brand presence: Nike CITED rank 1; Adidas CITED rank 3; Hoka CITED rank 4; Asics ABSENT; Saucony ABSENT; New Balance ABSENT; Brooks ABSENT; On Running ABSENT.

SPONSORED: HOKA held the labeled "Sponsored" slot ("All Day Comfort"). The advertiser differs from the head and beginner queries (New Balance held those). For this query, HOKA appeared both organically (Cielo X1 2.0 in the top cards) and in the sponsored slot. The labeled sponsored advertiser varies by query.